MAURICIO MORALES
The risk is giant. El riesgo es gigante.

"The Risk is Giant" campaign was presented to the "Design Ignites Change" initiative, created by World Studio and AIGA. This campaign would be used as a tool for the community and the local authorities to fight the spread of the Giant African Land Snail in the Valle del Cauca region of Colombia. Also, it will provide accurate information to prevent Meningitis infections upon contact with the snail.   

"El Riesgo es Gigante" es una campaña realizada para la iniciativa "Design Ignites Change". Cada poster previene e informa a la comunidad y las autoridades de la región del Valle del Cauca Colombiano a evitar la propagación masiva del Caracol Gigante Africano. Esta especie invasiva es responsable de la contracción de la Meningitis, causada por el contacto directo con el caracol. 

ART DIRECTION

Visual Identification of the African Giant Snail

Keys of the Presence of the African Giant Snail

Threat of the African Giant Snail to the Community

Avoid Contact with the African Giant Snail

How to Handle the African Giant Snail


CASE STUDIES